All about Mobile Billboard and LED Outdoor Advertising

Advertising is an age-old term used to promote your products and services in your target area of selling and making good business. There are many ways of advertising like giving ads in newspapers and magazines, or ads on televisions, distributing brochures, pamphlets, flyers, newsletters, applying posters in the area where there is maximum visibility. One of such advertising method is Mobile Billboard advertising or a Mobile Billboard truck advertising and LED outdoor advertising.

Let’s have some understanding of how Mobile advertising truck works. Mobile billboards are a way of outdoor advertising wherein you display the advertisements of your products and services on the side of a truck or a trailer in such a way that wherever they travel and whichever area they go, your products are noticed and people are aware of your products and services.

Few things to keep in mind while opting for Mobile billboard truck advertising:

• The most important merit of Mobile Billboard Advertising is its flexibility. You can customize the message, shape, size, of the advertisement for your products and services which you would be putting on it.
  

• Its economical – Mobile Billboard is one of the cheapest methods of outdoor advertising and also they are big enough to get noticed wherever they go. Since the size of the truck is huge, its side’s give you enlarged space to advertise your product plus its general psychology that huge things get noticed faster than small things.

• Mobile Billboards can be put in the area as per the target customers e.g. if your product is related to beauty, then it can be put outside a Salon or Beauty Parlor, if your product and services are related to college students, you can put the Mobile Billboard truck advertisement outside a college or within college campus or any such hangout places where you find most of the college age group crowd.

• You are also promoting your brand and building it gradually. People notice and recognize your brand thus creating brand awareness.

One of such outdoor marketing is LED outdoor advertising screens. LED screens have found its place in the market of advertising. According to a market research survey in Canada, LED screens have gained popularity and are most sought after tool for outdoor advertising. LED screens are very huge and it attracts the attention of people while they are driving. There are chances when they stop at a signal and while waiting they are bound to look at the LED advertising screens thus giving your advertisement a hundred percent attention and people are bound to notice and recognize your product and services.

Though there are many ways to advertise, however, an economical, greatly effective method to send the message out regarding your product and services is outdoor advertising whether it’s Mobile Billboard Advertising or LED advertising screens.

Some points to remember for a more effective and successful outdoor advertising:

• You have a few seconds to get the attention of people. This is because whenever people notice an ad it for barely 3-5 seconds. And to make an impact in such a short time your advertisement needs to be creative enough for people to remember.

• Few rules or strategies that are followed by most of outdoor advertising people are that they stick to 3 seconds rule which mean you have only 3 seconds to grab attention of your target audience, sticking to three-seven-ten rule means only three elements i.e. text, image and logo, message consisting of 7 or lesser words and the logo should occupy at least ten percent of the area of your advertising billboard or screens.

• The image/logo put on the screen should be easily identifiable and the message should also be readable means while putting up a message the spelling of the words in the message should be accurate, there should be spaces between the words and letters at appropriate places, there should be a combination of capital and small letters, relevant color and typeface and lastly, it should be readable 24/7 means there should be enough lighting for people to be able to read in absence of daylight.

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Our team of seasoned advertising specialists is your ultimate destination for all OOH and DOOH requirements. Whether you're aiming for a local outreach or a nationwide coverage, we ensure your message resonates within your allocated budget. With over 12 years of expertise, we've successfully catered to thousands of clients, including individuals, corporations, nonprofits, political campaigns, and government contracts. We take pride in our creativity and cost-effectiveness, delivering optimal responses for your campaigns.

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